Low-Cost Marketing Tactics for Small Businesses

If you know me and my team, you know we believe in the power of COMMUNITY to fuel business. So we're here to share some low-cost marketing strategies can help you expand your clientele without breaking the bank:

Use social media

IG, FB, and LinkedIn allow you to showcase and engage with your audience - for FREE! Focus on the platforms where your customers are the most active. Share BTS (behind-the-scenes) content) highlight your team, post the events you're attending, and post customer testimonials to build trust and authenticity. If your business is product based, ask your customer to tag you in their posts cuz sharing is caring!

Partner with other small businesses

Collaboration is a powerful!. Partner with businesses for joint promotions, giveaways, or events. This helps you tap into each other’s audiences and creates a win-win for both businesses. P.S. - If you're in NYC or on Long Island - We're looking for a small group to collab with - get in touch ;0).

Email marketing

If you don't already have an email list, it's time to start creating one! Email marketing is a highly affordable method for staying connected with your audience. Sending out regular newsletters containing updates, promotions, or industry-related advice can help foster relationships and boost sales.

Attend local networking events

Attend community events , business meetups, or virtual networking groups to get your name out there. Building personal connections can often lead to word-of-mouth referrals, which is invaluable for small businesses. (we have some lined up if you're interested, reach shot us an email, dm, call us). Don't forget to bring your business cards or have a digital version ready - make one on Canva - for free - if you need help, send us a message!

Use Google My Business

If you have a physical location, make sure your business is listed on Google My Business. It’s free and boosts your visibility locally. Once you're business is published on Google business, ask clients to leave you reviews there as well, then take those reviews and post them on social media!

So, are you ready to take your business to the next level? Let’s connect!

-Pauline Vargas